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Understanding Your Audience: How to Track Changing Consumer Habits

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Understanding Your Audience: How to Track Changing Consumer Habits


Tue, 19 Jul 2022, 01:00 PM
Duration:

01:00 hours

Cost:

Free

Organizer:

Cision

Expert(s):

Megan Barron, Insights Director for Retail and FMCG and Scott Newton, Insight Director and lead on Audience Insights.

Webinar details:

Learn how audience insights can help to shape communications strategy and analysis.

Communication professionals no longer have a single, direct route to connect with their entire audience – so how do brands adapt to the fragmentation and reach the consumers that matter?

We will discuss:
• Understanding the behaviours and interests of fragmenting audiences
• Developing strategies and messages that meet consumers where they are
• Building a robust suite of metrics to track the effectiveness of modern communications

Hear from Cision’s Megan Barron, Insights Director for Retail and FMCG and Scott Newton, Insight Director and lead on Audience Insights.

Who should attend:

Public Relations and Marketing professionals