Product DNA in an Enterprise v/s a Startup

Large enterprises and startups go through various phases of product from cradle to grave. Some identify these phases as ideation, mvp, growth, maintenance and then a potential end of life. These phases are common across the enterprises and startups but the dynamics of these two settings significantly change the approach to building delightful products.

This session covers the practical learnings, navigation and case studies of that product journey in the backdrop of an enterprise as well as a startup. It covers key topics of product market fit, criticality of user and buyer personas, go-to-market strategies etc. Product market fit is a critical aspect for any product during inception specially for an early stage startup. It is equally important at growth and at scale, even for a large enterprise rendering product market fit as a journey, rather than a destination. 

What do you need to bring along?

• An open mind
• Curiosity and questions 

Key Takeaways

Product management approach at an Enterprise and a Startup

• Criticality of user and buyer personas
• Product market fit 
• Go-to-market strategies
• The uniqueness 
• The commonalities

ABOUT THE SPEAKER

Amit Acharya is the Head of product at Gigster (a startup based in San Francisco) leading a SaaS platform for future of work. Prior to Gigster, Amit led various products at IBM in enterprise B2B SaaS, software and appliances in the API, Cloud integration and digital transformation space – catering to different industries such as finance, retail, automobile, telecom, non-profit etc. He did his MBA from Duke University and MS from Purdue University. He is a storyteller to his 2 little kids!