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Crash Course: Product Market Research

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Crash Course: Product Market Research


Wed, 27 Oct 2021, 01:30 PM
Duration:

03:00 hours

Cost:

INR 750

Organizer:

Leanpitch Technologies

Expert(s):

Prashanth Tavalam - Product Leader at Dell Technologies

Webinar details:

**Registration required on Leanpitch portal: https://bit.ly/3mM7qrf**

 

Product is a medium for a customer to reduce Pain or increase Gain and achieve their end goal. A Great Product needs good and structured research. Product Market Research is a structured research approach involving deep empathy and analytical thinking. Good Product Research helps position the products correctly and tell great and convincing stories on why the product makes sense and what problems are they solving for the customer segment. Product Market Fit, User Research, Value Proposition, and Experimentation are key elements for a good and worthwhile Product Market Research.

 

This Masterclass will help you understand the nuances of building a good product research approach and framework. It will also help you tune your mindset and make it easy for you to build great products based on sound research methods.

 

💡Agenda

Startup Phases as an Example

- Typical Stage of a Startup and why it matters

- User Research

 

Product Market Fit

- Case Study

 

Value Proposition Map

- Product Positioning

- Format for Product Positioning

- Value Proposition Map Discussion

 

Lean Experiment

- Hypothesis

- Example

- MVP

 

Take Aways

- Finding Hidden Needs for creating products for new Markets

- Tools for Product Research

 

✨ Facilitator: Prashanth Tavalam - Product Leader at Dell Technologies 

(LinkedIn profile - https://www.linkedin.com/in/prashanthvenugopal/)

Prashanth has rich experience in problem-solving, process improvement, and leadership roles in software delivery for major corporations across geographies. He also has strong experience in Product Marketing and Delivery. He fits well in consulting roles which require strong research (market, user, product) skills and complex problem-solving ability with a creative approach. Prashanth comes with experience in understanding customer needs & building solutions which help achieve WOW! experience for them.

 

🔗 Register here: https://bit.ly/3mM7qrf

 

📱 Resources available on Leanpitch App:

iOShttps://apple.co/2UAUq9R and Play Storehttps://bit.ly/2WvdwAL 

 

* SM Speaks Series: Interview of Scrum Masters

* Webinar Recordings: of all previous webinars

* Videos: Small snippets on Agile concepts

* Blogs: Concepts related to Agile, Scrum, Coaching, Facilitation, etc.

 

⛳ Upcoming Courses from our sponsors:

* Online Certified Scrum Product Owner (Oct 12th – 14th): https://bit.ly/3jxCfzJ  

* Online Certified Scrum Master Workshop (Oct 16th – 17th): https://bit.ly/3yaz8SC  

* Online ICAgile Certified Agile Coaching Workshop (Oct 29th – 31st): https://bit.ly/3A6DxYi  

* Online Advanced Scrum Master workshop (Nov 23rd – 25th): https://bit.ly/3jsAofz  

* Online Advanced Product Owner workshop (Oct 26th - 28th): https://bit.ly/2TkIQCY  

* Online ICAgile Certified Professional - Coaching Agile Transitions (Oct 23rd - 24th): https://bit.ly/3juFRlV  

* Online ICAgile Certified Professional - Foundations of DevOps (Nov 6th – 7th): https://bit.ly/3dsQty8  

* Online ICAgile Certified Professional – Agile Team Facilitation (Oct 16th – 17th): https://bit.ly/3mxkoKW

Register for Online courses here: https://bit.ly/3dwdSyu

 

For FREE content on Leanpitch App: 

iOS - https://apple.co/2UAUq9R 

Android - https://bit.ly/2WvdwAL

Who should attend:

productmanagers, productowner, productmanagement, productthinking, entrepreneur, projectmanager, businessanalyst